Sanremo, a stunning city on Italy’s Ligurian coast, is known for its rich culture, luxury, and vibrant arts scene. Beyond its beautiful landscapes and historic charm, it is most famous for the Sanremo Music Festival, which has influenced music and fashion in Italy since 1951.

Fashion styles have changed over the festival’s 75-year history. Classic elegance was adopted by performers in the 1950s and 1960s. Post-war class was reflected in men’s fitted suits, while women walked the stage in dazzling gowns with elaborate detailing. By the 1970s and 1980s, fashion had grown bolder. Bright colors, extravagant patterns, and theatrical designs made artists stand out. In the 1990s and 2000s, fashion became more personal. Performers experimented with styles and collaborated with top designers, blending minimalism with bold, unique choices. Today, Sanremo continues to mix tradition and modernity, with designers creating innovative looks that honor the festival’s history while embracing new trends.

The 2025 Sanremo Music Festival was a true fashion spectacle. One of the most memorable moments was model Bianca Balti’s inspiring presence as a co-host. Embracing her journey with ovarian cancer, she confidently displayed her shaved head, turning the stage into a symbol of strength and resilience. Breathtaking gowns from Valentino, Giorgio Armani Privé, and Fendi captivated the audience, but a silver Roberto Cavalli garment was the real show-stopper. It was created to delicately show her scars after the surgery, and it came as an expression of strength and beauty.

The festival’s performers also turned heads with bold fashion choices. Achille Lauro delivered his signature theatrical flair in dramatic Dolce & Gabbana ensembles, blending extravagance with a modern edge. Giorgia exuded timeless elegance in Dior, while Irama embraced a rebellious Balmain look. Bresh kept it sleek in an all-black Ami Paris outfit, pairing tailored trousers with a leather jacket and a shimmering crystal-covered top. Meanwhile, Elettra Lamborghini dazzled in a striking black gown with an embroidered corset before making a dramatic switch to an off-white Zuhair Murad creation, solidifying her status as a true fashion icon.

Sanremo had a fair amount of controversy, as it always does. Because of festival regulations banning obvious branding, rapper Tony Effe was forced to take off a yellow gold necklace from Tiffany & Co. This led to discussions concerning sponsorship restrictions and artistic freedom, bringing up issues with fashion as a means of self-expression and event limits.

Sanremo’s influence extends beyond music and fashion. The city is full of history, blending old-world charm with modern luxury. Its historic center features picturesque streets, grand villas, and elegant boutiques, reinforcing its reputation for style and sophistication. Sanremo’s connection to fashion is also seen in its high-end shopping districts and numerous fashion events held throughout the year.

The city’s breathtaking Mediterranean setting is yet another important appeal. Its stunning coast, crystal-clear ocean, and picturesque waterfront make for a memorable festival setting. Tourists can discover world-class restaurants serving real Italian food, as well as beaches and charming cafés. To further enhance its glamorous appeal, the city offers a vibrant nightlife with chic lounges and premium clubs.

Sanremo’s cultural impact goes beyond fashion and music. The city has long been the centre for literature, film, and visual arts, inspiring artists, writers, and filmmakers from around the world. Its beauty and creativity have contributed to a rich artistic legacy.

As the 75th edition of the festival showed, Sanremo is more than just a scenic coastal city. It represents the evolving relationship between music and fashion. The festival is not just about clothing—it tells stories, expresses identity, and showcases artistic vision. Looking ahead, one thing is clear: Sanremo will continue to shine as a symbol of elegance, creativity, and culture.