On June 22nd, Qasimi unveiled its Spring/Summer 2026 collection during Milan Men’s Fashion Week. The show took place in the Diocesan Cloister of Sant’Eustorgio (C.so Porta Ticinese 95), an ancient, history-rich location imbued with an almost sacred atmosphere. Why this choice? We believe the answer lies in the collection itself: Hoor Al-Qasimi selected this space—marked by Doric columns and grand arches—to spark a deep dialogue between timeless architecture and a collection that explores themes of memory, impermanence, and resilience.

The restored cloister, originally part of Milan’s first Dominican convent, hosted at its center a circular installation made of scaffolding wrapped in raw textiles, conceived by Lebanese artist Dala Nasser. A perfect fusion of golden and sandy hues, a natural chromatic palette born from both the architectural setting and the tones chosen for the collection: faded pink, ochre, beige, and earthy browns. The garments seemed to emerge from the stone itself, becoming one with the centuries-old architecture that surrounded them.

There were no flashing lights, no red carpets, no grand entrances. Models walked slowly, their garments swayed gently in the summer breeze, the fabrics whispered among the cloister’s columns. It felt almost like a ritual, where every detail was in quiet conversation with the ancient space. The soundtrack followed the same mood—intimate and delicate, while booming beats introduced an undercurrent of tension. At the end of the show, the models gathered around the installation as the notes of Khobs by Issam Hajali echoed through the stone arches—a poetic song about collective memory, making the moment feel suspended and profoundly moving.

And the garments? Fluid silhouettes, tactile materials, and modular cuts gave form to a fashion that speaks—a living memory, a testimony. Feminine lines played with masculine tailoring, expressing a hybrid sartorial language that reflects the brand’s inclusive values.

The first and last look embodied perfectly the spirit of the collection. The first one exuded elegance and ease at the same time: a long, pleated taupe tunic with a Mandarin collar and asymmetric hem created a sculptural silhouette, paired with wide-leg navy trousers. The look was completed by artisanal embellishments – crocheted textures and turquoise beads – hanging from the waist, adding a raw, nomadic touch. The palette drew from the earth: sand, brown, black. And to close, a fluid, monochrome white ensemble covered in abstract line drawings. The pattern evoked movement, and the delicate strings and bead embellishments added a tactile layer, blending artistry and quiet eccentricity with precision tailoring.

The collection also carried a strong ethical stance: many of the materials were sourced from deadstock, in line with a circular approach to fashion that reduces environmental impact and reaffirms QASIMI’s commitment to sustainable luxury. Complementing the sand-and-stone-inspired color palette were innovative textiles, such as the season’s key fabric: “Memory” Nylon—a living material that creases and transforms over time, a metaphor for the impermanence of memory.

[What is deadstock? The term “deadstock” refers to those fashion fabrics and materials that have never been used or sold, remaining in storage for an extended period. Using deadstock is becoming increasingly popular in the fashion and sustainable design industry, as it allows brands to reduce waste and reuse existing materials]

Under the creative direction of Hoor Al Qasimi, this latest offering becomes a deep, intimate homage to Khalid Al Qasimi—the designer’s twin brother and founder of the Maison, who passed away prematurely. A collection permeated by elegance, imbued with a silent energy, and wrapped in an almost sacred aura. A refined fusion of Eastern and Western cultures, in continuous dialogue between past and present. A tribute to memory, to the passing of time, and to its impermanence.